Sandow the Magnificent: Eugen Sandow and the Beginnings of Bodybuilding David L. Chapman

ISBN: 9780252020339

Published:

Hardcover

264 pages


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Sandow the Magnificent: Eugen Sandow and the Beginnings of Bodybuilding  by  David L. Chapman

Sandow the Magnificent: Eugen Sandow and the Beginnings of Bodybuilding by David L. Chapman
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 264 pages | ISBN: 9780252020339 | 3.72 Mb

Before Arnold Schwarzenegger, Steve Reeves, or Charles Atlas, there was Eugen Sandow, a muscular vaudeville strongman who used his good looks, intelligence, and business savvy to forge a fitness empire. The German-born Sandow (1867-1925) establishedMoreBefore Arnold Schwarzenegger, Steve Reeves, or Charles Atlas, there was Eugen Sandow, a muscular vaudeville strongman who used his good looks, intelligence, and business savvy to forge a fitness empire. The German-born Sandow (1867-1925) established a worldwide string of gyms, published a popular magazine, sold exercise equipment, and pioneered the use of food supplements.

He even marketed a patented health corset for his female followers. Among the colorful figures who played a part in Sandows life are Bernarr Macfadden, Florenz Ziegfeld, Lillian Russell, and others in sports and the theater. Sandow the Magnificent is the story of this first showman to emphasize physique display rather than lifting prowess. Sandows is also the story of the earliest days of the fitness movement, and Chapman explains the popularity of physical culture in terms of its wider social implications. Sandow was a proponent of exercise to alleviate physical ailments, anticipating the field of physical therapy.

By making exercise fashionable, he encouraged the fitness craze that still endures. As the first superstar in his field, Sandow also pried open some surprising cracks in the Victorian wall of prudery. His nude photographs, a kind of soft-core pornography, were anxiously sought by both male and female admirers, and after many of his major public events he gave private receptions wearing little more than a G-string.



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